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Pandora Spacers Beads high dEcibel it is expEcted

Going a step too far Going a step too far With five assembly polls coming up in the next few months and general elEctions next year the contest this time being spEcially Pandora Spacers Beads high dEcibel it is expEcted that the elEction commission(Ec)Would be keeping an eye on the campaigning and political theatrics.On top, these elections are set to be landmark in the way social media usage affects the dynamics of the contest in urban areas with widespread internet penetration.A study by research group iris knowledge foundation and the internet and mobile association of india determined that social media could have a crucial impact on 160 of the 543 constituencies in the general elections. That doesn make it a game changer or a contest decider the slightest bit, but it elevates it to being an essential part of parties electoral plans.Yet, the ec reaction to these various factors has been less than wise.The rules it released on friday bringing political parties and candidates social media usage under the ambit of the model code of conduct brings to mind the adage about the cure being worse than the disease. The first guideline that when candidates file affidavits in form 26 during filing of nominations, they include concerning their authentic social media accounts is sensible enough.That is a precondition for fielding complaints about fake accounts purporting to belong to one candidate or the other, something that will happen.But at the moment, the rules descend into a morass of broad, ill defined measures and sweeping rules that are, in simple terms, entirely unfeasible. Take the second provision to do with pre certification of political promotional messages.Citing a 2004 supreme court order that instructs all registered parties and contesting candidates to have television channel and cable network classified ads pre certified by the ec, it seeks to subject political promotions on social media websites to pre certification as well.But there is no mention of what exactly produces a political advertisement in social media terms.At the same time, withnext provision, it instructs all candidates to include expenditure on social media campaigning including payments to promote, continuing growth of content, salaries and wages paid to workers employed to maintain social media accounts in overall campaign expenditure as per the manifestation of people act, 1951.Issuing such an instruction is good;Actually implementing it in the chaotic world of social media where are often generated largely by enthused citizens and volunteers is another matter entirely. These guidelines betray a fundamental disbelief of the way social media functions.By description, online special offers are crowd sourced efforts.Job hopefuls and political parties can try to put their ideas out there and build momentum, no doubt.But that is worth little until the public responds and takes it up and once that occurs, the call and respond nature of online arrangements makes any attempt to build a firewall between what candidates and common citizens are doing a pointless endeavour.That very aspect of it and the low barrier to entry cheapest price for anyone with a mind-Set to propagate is what is enabling fledgling outfits like the aam aadmi party to enthuse people, attract volunteers and adopt the heavyweights. There are genuine problems the ec should be responding to such as fake accounts, fake videos etcetera.It would do well to narrow its focus considerably and tackle what can be tackled instead of attempting impose conventional controls on a medium that is not conducive to them.


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